# The Problem with Current Marketing Techniques The current promotional and marketing methods on social media platforms like X and Telegram are plagued by inefficiencies and limitations. **Manual Shilling and Raiding** Manual shilling and raiding are time-consuming, inconsistent, and lack precision, often resulting in irrelevant messaging that fails to engage the right audience. These methods miss opportunities to target key opinion leaders (KOLs) and users effectively, leading to wasted resources, low impact, and poor return on investment. Additionally, the inability to respond promptly to trending posts or generate meaningful, contextual content further hampers promotional efforts, making them outdated and ineffective in a fast-paced digital environment. Low end raiders and shillers can cost $5 to $10 per day while high-end, more experienced raiders and shillers can cost up to $100+ per day. These costs for manual labor are unnecessary in today's environment. **Advertising** There are a number of platforms that offer advertising solutions where you can create campaigns (media, content, geo, etc) to try and reach your targeted audience with the hope that it provides a return on your investment. Most advertising campaigns are done on a CPM or Cost Per Impression basis. This means that you will be charged when your ads are viewed even if no one as clicked our interacted with them. These CPMs can range anywhere $25 to $100+. This means that you are paying anywhere from $25 to $100+ for 1,000 views and with low click through rates of less than 0.1%, these costs can add up quickly in the thousands of dollars thus providing a lower chance of obtaining a ROI. These types of display advertisements have been available for the last 15 years and it is time for change. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.ampxai.com/the-problem-with-current-marketing-techniques.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.